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PEARSON EDUCATION Basic Marketing Research: Pearson New International Edition

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Description

For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
08 August 2013
Listed Since
25 June 2013

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