£47.99

PEARSON EDUCATION Marketing: Real People, Real Choices: International Edition

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Description

For undergraduate Principles of Marketing courses. Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. The new edition is updated to reflect new marketing strategies companies are using to reach today’s increasingly savvy consumers.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
05 December 2008
Listed Since
02 June 2008

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