£88.99

Cengage Learning Marketing Principles and Best Practices

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Description

Voice of the Expert! MARKETING PRINCIPLES AND BEST PRACTICES, 3rd Edition combines the expertise of the best teachers and most accomplished scholars in marketing. These experts have collaborated in writing a leading-edge, contemporary principles of marketing textbook. Each chapter explains and illustrates the best practices from every facet of marketing and is written by an authority in that field.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
05 January 2004
Listed Since
08 February 2007

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