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£53.34

McGraw-Hill Education Marketing Management: A Contemporary Perspective

Name: Marketing Management: A Contemporary Perspective
Brand: McGraw-Hill Education
Price: 53.34 GBP
Availability: InStock

Management Science

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Description

Marketing Management: A Contemporary Perspective provides a fresh new perspective on marketing from some of the leading researchers in Europe. The book offers students and practitioners the comprehensive coverage they need to make the right decisions to create and implement highly successful marketing strategies. This exciting new edition includes updated cases and combines scholarly international research with relevant and contemporary examples from markets and brands across the world. The authors combine their experience as researchers and industry consultants to provide the conceptual and theoretical underpinning of marketing and empirical research, helping students to understand how marketing concepts can be applied and implemented. The book covers a full range of industries including business-to-customer, business-to-business, services marketing, retailing and international marketing from companies around the globe.

Product Specifications

Brand: McGraw-Hill Education
Format: paperback
ASIN: 0077146042
Category: Books > Subjects > Business, Finance & Law > Management > Management Science
Domain: Amazon UK
Release Date: 01 December 2012
Listed Since: 03 June 2012

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McGraw-Hill Education Marketing Management: A Contemporary Perspective

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