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£67.99

Cengage Learning EMEA The Marketing Casebook: Cases and Concepts

Name: The Marketing Casebook: Cases and Concepts
Brand: Cengage Learning EMEA
Price: 67.99 GBP
Availability: InStock

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Description

Designed to accompany business school and college marketing courses or for self-tuition in the key concepts in marketing theory, The Marketing Casebook uses fully cross-referenced short and full cases and theory notes to present the key elements of marketing. By looking at the way marketing works in practice, the reader is drawn into the problems and questions that face marketers and managers in their everyday lives. A mix of real world cases and theory summary notes, The Marketing Casebook provides a concise revision-oriented overview of the key marketing concepts, guiding the reader from introductory theory to specialised applications in consumer, industrial and services marketing.

Product Specifications

Brand: Cengage Learning EMEA
Format: paperback
ASIN: 1861526245
Category: Books > Subjects > Business, Finance & Law > Management
Domain: Amazon UK
Release Date: 05 October 2000
Listed Since: 04 January 2007

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Cengage Learning EMEA The Marketing Casebook: Cases and Concepts

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