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Cengage Learning The IEBM Encyclopedia of Marketing

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Description

This work is a guide to marketing thinking and practice. It brings together a collection of essays, integrating the respective elements of marketing into a unified field of study, and has been written by renowned international experts such as Gordon R. Foxall, John O' Shaughnessy, Philip Kotler, and Peter McGoldrick, amongst many others. Coverage includes: the nature and scope of marketing; the theoretical foundations; marketing management; the marketing mix; marketing in practice; special topics including TQM and green marketing.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
03 April 1999
Listed Since
15 December 2006

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