The IEBM Encyclopedia of Marketing - Image 1

£110.00

Cengage Learning The IEBM Encyclopedia of Marketing

Name: The IEBM Encyclopedia of Marketing
Brand: Cengage Learning
Price: 110.0 GBP
Availability: InStock

Management Science

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Description

This work is a guide to marketing thinking and practice. It brings together a collection of essays, integrating the respective elements of marketing into a unified field of study, and has been written by renowned international experts such as Gordon R. Foxall, John O' Shaughnessy, Philip Kotler, and Peter McGoldrick, amongst many others. Coverage includes: the nature and scope of marketing; the theoretical foundations; marketing management; the marketing mix; marketing in practice; special topics including TQM and green marketing.

Product Specifications

Brand: Cengage Learning
Format: hardcover
ASIN: 1861523041
Category: Books > Subjects > Business, Finance & Law > Management > Management Science
Domain: Amazon UK
Release Date: 03 April 1999
Listed Since: 15 December 2006

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Cengage Learning The IEBM Encyclopedia of Marketing

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