£58.87

Cengage Learning EMEA Marketing Concepts and Strategies

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Description

The ninth edition of Marketing Concepts and Strategies has been fully updated to reflect the latest marketing themes, together with the authors' real-life practitioner expertise. The marketing world has gone digital as consumers rely on social media; new operational regulations abound on data compliance and privacy. Marketing has become more aligned to ethical, responsible and sustainability issues; the discipline has become more critical and reflective, and the pandemic has changed business strategies worldwide.

Key Features

New Store Stock

Product Specifications

Format
Paperback
Domain
Amazon UK
Release Date
20 January 2023
Listed Since
10 August 2022

Barcode

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