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Cengage Learning Marketing Ethics: An International Perspective

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Description

Marketing Ethics: An International Perspective examines the mainstream marketing ethics and theories, placing them in an international context. Throughout the text, country-specific differences are highlighted with particular attention to variations in business ethics. The book also investigates the means by which ethics can best be implemented into organisational/decision-making and focuses on some of the remaining challenges in business ethics. The text includes cases and key readings designed to illustrate major factors in business ethics drawn from real situations.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
18 December 1997
Listed Since
19 January 2007

Barcode

No barcode data available

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