Marketing Ethics: An International Perspective - Image 1

£96.98

Cengage Learning Marketing Ethics: An International Perspective

Name: Marketing Ethics: An International Perspective
Brand: Cengage Learning
Price: 96.98 GBP
Availability: InStock

Economics

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£97 today · all-time low £93 (Apr 2026) · usually the usual

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Description

Marketing Ethics: An International Perspective examines the mainstream marketing ethics and theories, placing them in an international context. Throughout the text, country-specific differences are highlighted with particular attention to variations in business ethics. The book also investigates the means by which ethics can best be implemented into organisational/decision-making and focuses on some of the remaining challenges in business ethics. The text includes cases and key readings designed to illustrate major factors in business ethics drawn from real situations.

Product Specifications

Brand: Cengage Learning
Format: paperback
ASIN: 186152191X
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 18 December 1997
Listed Since: 19 January 2007

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Cengage Learning Marketing Ethics: An International Perspective

About as cheap as it gets. The only time it was cheaper was 3 months ago.

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