Marketing Ethics: An International Perspective - Image 1

£92.99

Cengage Learning EMEA Marketing Ethics: An International Perspective

Name: Marketing Ethics: An International Perspective
Brand: Cengage Learning EMEA
Price: 92.99 GBP
Availability: InStock

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Description

Marketing Ethics: An International Perspective examines the mainstream marketing ethics and theories, placing them in an international context. Throughout the text, country-specific differences are highlighted with particular attention to variations in business ethics. The book also investigates the means by which ethics can best be implemented into organisational/decision-making and focuses on some of the remaining challenges in business ethics. The text includes cases and key readings designed to illustrate major factors in business ethics drawn from real situations.

Product Specifications

Brand: Cengage Learning EMEA
Format: paperback
ASIN: 186152191X
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 18 December 1997
Listed Since: 19 January 2007

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Cengage Learning EMEA Marketing Ethics: An International Perspective

Same price for 26 weeks. Today is much like next week.

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