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Sage Publishing SAGE Brief Guide to Marketing Ethics

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Description

Marketing ethics is the systematic study of how moral standards are applied to marketing decisions, behaviors, and institutions. This guide to marketing ethics provides all the key terms and concepts in a short, easy-to-use format, with each entry written by a scholar from the field of business or marketing ethics. This essential companion can be used in a number of marketing courses and will be a valuable reference for practitioners.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
14 March 2011
Listed Since
18 October 2010

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