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£55.00

Sage Publications SAGE Brief Guide to Marketing Ethics

Name: SAGE Brief Guide to Marketing Ethics
Brand: Sage Publications
Price: 55.0 GBP
Availability: InStock

Ethics

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Description

Marketing ethics is the systematic study of how moral standards are applied to marketing decisions, behaviors, and institutions. This guide to marketing ethics provides all the key terms and concepts in a short, easy-to-use format, with each entry written by a scholar from the field of business or marketing ethics. This essential companion can be used in a number of marketing courses and will be a valuable reference for practitioners.

Product Specifications

Brand: Sage Publications
Format: Paperback
ASIN: 1412995140
Category: Books > Subjects > Business, Finance & Law > Reference & Education > Ethics
Domain: Amazon UK
Release Date: 14 March 2011
Listed Since: 18 October 2010

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Sage Publications SAGE Brief Guide to Marketing Ethics

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