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£134.00
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£134 today · cheaper than every other day in the last 3 months
Sage Publishing Rethinking Marketing: Towards Critical Marketing Accountings
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Description
Key Features
Rethinking Marketing combines critical perspectives on marketing theory, practice and pedagogy from leading scholars and researchers.
The book provides comprehensive coverage of marketing accountings and their role in shaping business and corporate identity strategies.
Published by Sage Publications Ltd, this text is recommended for postgraduate and doctoral-level research in marketing disciplines.
Challenges conventional marketing thinking whilst offering structured frameworks for developing critical approaches to the subject.
Serves as an authoritative reference for masters and doctoral candidates building their own critical marketing research agendas.
Product Specifications
- Brand
- Sage Publishing
- Format
- hardcover
- ASIN
- 0803974906
- Category
- Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
- Domain
- Amazon UK
- Release Date
- 30 December 1998
- Listed Since
- 02 January 2007
Barcode
No barcode data available
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