£134.00

Sage Publications Rethinking Marketing - Critical Marketing Text

Name: Sage Publications Rethinking Marketing - Critical Marketing Text
Brand: Sage Publications
Price: 134.0 GBP
Availability: InStock

Brands & Corporate Identity

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Description

Rethinking Marketing: Towards Critical Marketing Accountings by Sage Publications offers a deep look into the discipline of marketing. This text brings together critical reflections regarding theory, practice, and pedagogy. It serves as a significant resource for those looking to understand the evolving landscape of marketing studies through a critical lens. As noted by the Journal of Marketing Management, this book is an important text that provides insights comparable to influential predecessors. It acts as a useful starting point for researchers embarking on their own critical journeys. Because of its depth and academic rigor, it is a recommended addition to reading lists for students conducting masters or doctoral research in the field of marketing. This book provides a challenging and stimulating perspective for academics and advanced students alike.

Key Features

Provides critical reflections on marketing theory, practice, and pedagogy for academic study.

Serves as a useful starting point for researchers beginning their own critical journeys in marketing.

Recommended for masters and doctoral research students as a core reading resource.

Offers insights comparable to significant recent predecessor texts in the field.

Developed by Sage Publications for high-level academic and professional application.

Product Specifications

Brand: Sage Publications
Format: hardcover
ASIN: 0803974906
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 30 December 1998
Listed Since: 02 January 2007

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Sage Publications Rethinking Marketing - Critical Marketing Text

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