£71.06

Principles of Marketing

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About as cheap as it gets. The only time it was cheaper was 3 months ago.

£71 today · all-time low £71 (Feb 2026) · usually the usual

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Price History & Forecast

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Last 125 days • 125 data points (No recent data available)

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£73.21 £70.67 £71.22 £71.78 £72.33 £72.89 £73.44 01 November 2025 02 December 2025 02 January 2026 02 February 2026 05 March 2026

Price Distribution

Price distribution over 125 days • 2 price levels

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Current Price
62 days · current 63 days 0 16 32 47 63 £71 £73 Days at Price

Price Analysis

Most common price: £73 (63 days, 50.4%)

Price range: £71 - £73

Price levels: 2 different prices over 125 days

Description

Marketing is the process of creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. A comprehensive textbook that covers all the fundamental concepts and theories of marketing. The content coverage is presented in a clear and concise manner, making it easy for readers to understand and apply the concepts. The book is aimed at students of marketing, as well as professionals who want to refresh their knowledge and skills. It includes real-world cases and examples, which help readers to see the practical applications of marketing concepts.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
01 December 2023
Listed Since
17 October 2023

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