£71.61

Principles of Marketing

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Last 73 days · 73 data points (no recent data)

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£71.61 £71.01 £71.14 £71.27 £71.40 £71.53 £71.66 26 April 2026 14 May 2026 01 June 2026 19 June 2026 07 July 2026

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Price range: £71 - £72

Price levels: 2 different prices over 73 days

Description

Marketing is the process of creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. A comprehensive textbook that covers all the fundamental concepts and theories of marketing. The content coverage is presented in a clear and concise manner, making it easy for readers to understand and apply the concepts. The book is aimed at students of marketing, as well as professionals who want to refresh their knowledge and skills. It includes real-world cases and examples, which help readers to see the practical applications of marketing concepts.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
01 December 2023
Listed Since
17 October 2023

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