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PEARSON EDUCATION Pearson Marketing: Real People, Real Choices - Global Edition
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Description
Key Features
This Pearson Education text introduces marketing through the lens of real people making real decisions at top companies.
The 9th Edition provides updated information on core marketing issues including value, analytics, and metrics.
Students learn about the practical application of marketing concepts within the real-world marketplace.
The content covers essential modern topics such as ethical and sustainable marketing practices.
This Global Edition is specifically designed for undergraduate Principles of Marketing courses.
Product Specifications
- Brand
- PEARSON EDUCATION
- Format
- paperback
- ASIN
- 1292221089
- Domain
- Amazon UK
- Release Date
- 17 January 2018
- Listed Since
- 26 April 2017
Barcode
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