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Routledge Marketing: Critical Perspectives on Business

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£1,182.24 £1,180.03 £1,180.51 £1,180.99 £1,181.48 £1,181.96 £1,182.44 11 August 2026 02 September 2026 24 September 2026 16 October 2026 07 November 2026
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Description

This multi-volume set from Routledge addresses the growing interest in the history of marketing thought and the evolution of marketing theory. As academic interest expands, many undergraduate and graduate courses now include these essential topics. This collection solves the problem of accessing difficult-to-find sources, particularly those older than fifteen years. By gathering seminal contributions to the marketing discipline, this set provides a comprehensive resource for researchers and students. It combines the best of American and European literature, making it a vital tool for those studying the development of marketing theory and its historical foundations.

Key Features

This multi-volume set from Routledge gathers seminal contributions to the development of the marketing discipline.

The collection combines the best of both American and European literature on marketing topics.

This resource provides access to important marketing sources that are often difficult to find, especially those over fifteen years old.

The content supports the study of marketing thought and the evolution of marketing theory for academic research.

This set is designed to assist with undergraduate and graduate level courses addressing marketing history.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
15 February 2001
Listed Since
09 February 2007

Barcode

No barcode data available

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