Marketing: A Critical Textbook - Image 1

£56.68

Sage Publishing Marketing: A Critical Textbook

Name: Marketing: A Critical Textbook
Brand: Sage Publishing
Price: 56.68 GBP
Availability: InStock

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About as cheap as it gets. The only time it was cheaper was 1 month ago.

£57 today · all-time low £56 (Jul 2026) · usually £57

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Description

Written by a team of renowned experts in the field, Marketing: A Critical Textbook provides a unique introduction and overview of critical approaches to marketing. Ideally suited to advanced students of marketing, the book uses examples and ′real world′ case studies to illustrate and discuss major alternative and critical perspectives on the subject, enabling students to constructively question the conventional assumptions, concepts and models with which they are already familiar. - Explains and debates key concepts in a clear, readable and concise manner. - Provides practical and innovative demonstrations of abstract and difficult concepts through classroom exercises and individual and group activities. - Includes a glossary of critical marketing terms. - Additional material on the companion website, including a full Instructor′s Manual and free access to full-text journal articles for students.

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Product Specifications

Brand: Sage Publishing
Format: paperback
ASIN: 1848608780
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 17 November 2010
Listed Since: 23 April 2010

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Sage Publishing Marketing: A Critical Textbook

About as cheap as it gets. The only time it was cheaper was 1 month ago.

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