Marketing: Critical Perspectives on Business and Management - Image 1

£1,182.24

This is the most expensive it has ever been. Walk away.

£1,182 today · previous high £1,182 · all-time low £1,182

Routledge Marketing: Critical Perspectives on Business and Management

Name: Marketing: Critical Perspectives on Business and Management
Brand: Routledge
Price: 1182.24 GBP
Availability: InStock

Economics

Price Distribution

Price distribution over 28 days • 1 price levels

Days at Price

Price Analysis

Most common price: £1182 (28 days, 100.0%)

Price range: £1182 - £1182

Price levels: 1 different prices over 28 days

Description

Parallel to the continuing growth of interest in marketing has developed a concern for the history of marketing thought and for the evolution of marketing theory. This concern is mirrored by the introduction of many courses at both undergraduate and graduate level which address these topics. However, the relevant sources themselves remain difficult to access, especially those that are over fifteen years old. Gathering together the seminal contributions to the development of the marketing discipline, this multi-volume set combines the best of both the American and European literature on the topic covering a period of over 70 years. The most comprehensive reference work of its kind, this set includes 162 articles charting both the development and the current debates in the field. The material has been arranged thematically to help navigate the reader through the field, and includes a new introduction and a thorough index, making this set an invaluable reference tool for both academics and practitioners in the field.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0415213967
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 15 February 2001
Listed Since: 09 February 2007

Barcode

No barcode data available

This is the most expensive it has ever been. Walk away.

Routledge Marketing: Critical Perspectives on Business and Management

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Marketing Management: European Edition

Marketing: A Critical Textbook

Frameworks for Market Strategy - European Edition Business

Rethinking Marketing: Towards Critical Marketing Accountings

Strategic Marketing Management: Planning, implementation and control

Marketing: A Critical Textbook

Critical Marketing

Marketing in the 21st Century: Concepts, Challenges and Imperatives (Routledge Revivals)

Essentials of Marketing

Essentials Of Modern Marketing: Italy Edition

Strategic Marketing Planning and Control: Plannning and Control

Pearson Marketing: Real People, Real Decisions - 3rd European Ed

Critical Marketing: Defining the Field

Legends in Marketing: Shelby D. Hunt

Marketing Your Business: A Guide to Developing a Strategic Marketing Plan

Marketing: Einführung in die Absatzpolitik

Principles of Marketing

Foundations of Marketing Thought - German Historical School

Marketing Skills in Practice: Developing a Successful Marketing Career

Essentials of Modern Marketing: Inaugural Pakistan Edition

Marketing Management: An International Perspective: Case Studies (International Marketing Series)

Oxford University Press - Marketing: Theory, Evidence, Practice

Does Marketing Need Reform?: Fresh Perspectives on the Future

Marketing Management Plus New MyMarketingLab with Pearson eText -- Access Card Package

This is the most expensive it has ever been. Walk away.

Routledge Marketing: Critical Perspectives on Business and Management

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Marketing Management: European Edition

Marketing: A Critical Textbook

Frameworks for Market Strategy - European Edition Business

Rethinking Marketing: Towards Critical Marketing Accountings

Strategic Marketing Management: Planning, implementation and control

Marketing: A Critical Textbook

Critical Marketing

Marketing in the 21st Century: Concepts, Challenges and Imperatives (Routledge Revivals)

Essentials of Marketing

Essentials Of Modern Marketing: Italy Edition

Strategic Marketing Planning and Control: Plannning and Control

Pearson Marketing: Real People, Real Decisions - 3rd European Ed

Critical Marketing: Defining the Field

Legends in Marketing: Shelby D. Hunt

Marketing Your Business: A Guide to Developing a Strategic Marketing Plan

Marketing: Einführung in die Absatzpolitik

Principles of Marketing

Foundations of Marketing Thought - German Historical School

Marketing Skills in Practice: Developing a Successful Marketing Career

Essentials of Modern Marketing: Inaugural Pakistan Edition

Marketing Management: An International Perspective: Case Studies (International Marketing Series)

Oxford University Press - Marketing: Theory, Evidence, Practice

Does Marketing Need Reform?: Fresh Perspectives on the Future

Marketing Management Plus New MyMarketingLab with Pearson eText -- Access Card Package