£112.27

Routledge Frameworks for Market Strategy: European Edition

Name: Routledge Frameworks for Market Strategy: European Edition
Brand: Routledge
Price: 112.27 GBP
Availability: InStock

Management Science

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Description

Frameworks for Market Strategy: European Edition provides students with a clear path to understanding how to develop and implement effective market strategies. By focusing on how to manage the marketing process, this book positions marketing activity as a primary source of insight regarding markets, customers, and competitors. This knowledge is essential for anyone looking to lead and manage a successful business. Authors Capon and Go address marketing management at both the business and functional levels. This approach helps readers see how marketing integrates into the broader challenges of business management. Rather than just listing established procedures and practices, the text includes new material based on cutting-edge research. This makes it a valuable resource for those studying management science and business strategy in a modern context.

Key Features

Learn to develop and implement market strategies through practical frameworks and business management principles.

Gain deep insights into markets, customers, and competitors to drive effective marketing activity.

Understand marketing management at both the functional and business levels for a complete view of leadership.

Access new material based on cutting-edge research that goes beyond standard industry procedures.

Study how marketing fits into the broader scope of managing a business successfully.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 1138889199
Category: Books > Subjects > Business, Finance & Law > Management > Management Science
Domain: Amazon UK
Release Date: 15 August 2016
Listed Since: 20 October 2014

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Routledge Frameworks for Market Strategy: European Edition

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