£124.72

About as cheap as it gets — within 5% of the all-time low it hit 3 months ago.

£125 today · all-time low £120 (Jul 2026) · usually £125

Routledge Frameworks for Market Strategy - European Edition Business

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£124.80 £119.76 £120.86 £121.96 £123.06 £124.16 £125.26 28 July 2026 15 August 2026 02 September 2026 20 September 2026 08 October 2026
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Price distribution over 73 days • 2 price levels

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15 days 58 days · current 0 15 29 44 58 £120 £125 Days at Price

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Most common price: £125 (58 days, 79.5%)

Price range: £120 - £125

Price levels: 2 different prices over 73 days

Description

Frameworks for Market Strategy: European Edition by Routledge equips students with practical knowledge for developing and implementing effective market strategies whilst managing the complete marketing process. This comprehensive guide positions marketing activity as the essential source of insight into market dynamics, customer behaviour, and competitive landscapes, recognising its central role in business leadership and management. The text addresses marketing management at both business and functional levels, moving beyond standard procedures and processes to incorporate cutting-edge research and contemporary approaches. Ideal for students pursuing management science qualifications, this European Edition provides frameworks and methodologies for understanding how marketing integrates with broader organisational management challenges.

Key Features

Frameworks for Market Strategy delivers dual-level marketing management content covering both strategic business decisions and functional operational implementation.

The Routledge publication incorporates cutting-edge research alongside established practices, ensuring students access current market strategy thinking.

This European Edition addresses how marketing activity generates critical insights into market conditions, customer needs, and competitor actions.

The book connects marketing management to broader business leadership, helping students understand marketing's role in overall organisational success.

Designed for management science students, the text teaches practical frameworks for developing and executing market strategies in contemporary business environments.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
15 August 2016
Listed Since
20 October 2014

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