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Routledge Strategic Marketing Planning and Control - 3rd Edition

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Description

Master the essentials of marketing strategy with the completely revised and updated 3rd edition of Strategic Marketing: planning and control by Routledge. This text provides a concise yet comprehensive synthesis of key strategic marketing concepts, designed to cut through complex jargon. It is written specifically to accommodate the reading time pressures faced by students while remaining clear and user-friendly. This edition serves as an unrivalled digest of the tools, techniques, and knowledge necessary to understand strategic marketing. By exploring current developments in marketing and covering contemporary issues, this book ensures you stay informed about the evolving landscape of the industry. It is an essential resource for anyone looking to build a solid foundation in business development and marketing planning.

Key Features

This 3rd edition from Routledge offers a completely revised and updated look at strategic marketing planning and control.

The text provides a concise synthesis of key strategic marketing concepts to help students grasp complex subjects quickly.

Written to accommodate reading time pressures, this book avoids unnecessary jargon to maintain clarity for the reader.

Users gain access to an unrivalled digest of the tools, techniques, and knowledge required for strategic marketing success.

The content explores contemporary issues and current developments to ensure the material remains relevant to modern marketing.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
10 December 2007
Listed Since
03 July 2007

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