£51.29

About as cheap as it gets — within 5% of the all-time low it hit 3 months ago.

£51 today · all-time low £51 (Jul 2026) · usually the usual

Wiley Strategic Market Management, European Edition

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£52.79 £51.12 £51.48 £51.85 £52.21 £52.58 £52.94 25 July 2026 06 August 2026 18 August 2026 30 August 2026 11 September 2026
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Price range: £51 - £53

Price levels: 3 different prices over 49 days

Description

The European edition of Strategic Market Management has been prepared with the objective of taking David Aaker’s outstanding and well-established textbook and presenting it to a European audience. It retains the culture of the original text, to maintain its accessibility and continue its emphasis on practical action. It has also kept the compactness, which has made it so popular with graduate and executive students and managers, while keeping a comprehensive coverage of major and emerging themes in strategy. The core value of the original text, that the development, evaluation and implementation of business strategies are essential to successful management, is also retained in the European edition. The book is essential reading for any management or business school course that focuses on the management of strategies. It is especially appropriate for marketing strategy, strategic management and business policy courses. It is also designed to be used by managers who need to develop strategies or who run a small business and want to improve their strategy development and planning processes.

Key Features

New

Mint Condition

Dispatch same day for order received before 12 noon

Guaranteed packaging

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Product Specifications

Brand
Wiley
Format
paperback
Domain
Amazon UK
Release Date
26 January 2007
Listed Since
29 January 2007

Barcode

No barcode data available

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