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McGraw-Hill Education McGraw-Hill Strategic Management: Text and Cases - 6th Edition

Name: McGraw-Hill Strategic Management: Text and Cases - 6th Edition
Brand: McGraw-Hill Education
Price: 27.8 GBP
Availability: InStock

Management Science

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Description

Master the fundamentals of business strategy with Strategic Management: Text and Cases, sixth edition. Published by McGraw-Hill Education, this textbook is authored by the respected team of Dess, Lumpkin, Eisner, and Gerry McNamara. This edition provides a solid foundation in traditional strategic management topics while offering deep coverage of modern business trends. Students and professionals can explore contemporary subjects including intellectual assets, entrepreneurship, innovation, and knowledge management. The text also addresses digital era strategies such as Internet strategies, crowdsourcing, and the use of blogs and social networking sites. With a focus on environmental sustainability, this book prepares readers for the complexities of the current global market. This version is a used book in good condition, making it an accessible resource for those studying management science. The writing style is easy to follow, and the inclusion of rich, relevant, and teachable cases helps bridge the gap between theory and real-world application. Whether you are studying business, finance, or law, this text provides the updated illustrations and insights needed to succeed.

Key Features

Comprehensive coverage of traditional and contemporary strategic management topics for modern business studies.

Includes specialized sections on innovation, entrepreneurship, and knowledge management to build practical skills.

Explores digital era strategies including Internet usage, crowdsourcing, blogs, and social networking sites.

Features rich and teachable cases that provide real-world context to theoretical management concepts.

Addresses modern business priorities such as intellectual assets and environmental sustainability.

Used book in good condition provides an affordable way to access high-quality educational content.

Written by expert authors Dess, Lumpkin, Eisner, and Gerry McNamara for reliable academic instruction.

Product Specifications

Brand: McGraw-Hill Education
Format: hardcover
ASIN: 0078029317
Category: Books > Subjects > Business, Finance & Law > Management > Management Science
Domain: Amazon UK
Release Date: 16 April 2012
Listed Since: 18 October 2010

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McGraw-Hill Education McGraw-Hill Strategic Management: Text and Cases - 6th Edition

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