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McGraw-Hill Education McGraw-Hill Strategic Management: Text and Cases, 6th Edition

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£185.99 £11.98 £49.95 £87.91 £125.88 £163.84 £201.81 28 July 2026 13 August 2026 30 August 2026 15 September 2026 02 October 2026
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Price range: £28 - £186

Price levels: 3 different prices over 67 days

Description

Master the fundamentals of business strategy with Strategic Management: Text and Cases, sixth Edition. Published by McGraw-Hill Education, this textbook by authors Dess, Lumpkin, Eisner, and Gerry McNamara provides a deep dive into both traditional and contemporary management topics. Students and professionals can explore essential modern concepts including intellectual assets, entrepreneurship, innovation, and knowledge management. The text also covers digital-age strategies such as Internet strategies, crowdsourcing, and the use of social networking sites and blogs. With a focus on environmental sustainability and updated illustrations, this edition offers a complete look at the evolving business landscape. The content is supported by rich, relevant, and teachable cases designed to bridge the gap between theory and real-world application.

Key Features

This sixth edition by McGraw-Hill Education includes new co-author Gerry McNamara for a comprehensive view of management.

The text covers contemporary topics like entrepreneurship, innovation, and knowledge management for modern business study.

Learn about digital trends including Internet strategies, crowdsourcing, and the use of social networking sites.

Explore essential modern business themes such as intellectual assets and environmental sustainability.

This used book is in good condition and features rich, relevant, and teachable cases for practical learning.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
16 April 2012
Listed Since
18 October 2010

Barcode

No barcode data available

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