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£120.00
Routledge Strategic Management - Formulation and Implementation
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Description
Key Features
Comprehensive strategic framework covering the formulation, implementation, and control of strategies for global and domestic organizations.
Real-world insights drawn from major corporations including Airborne Express, Hershey's, Motorola, and Pillsbury.
Includes 21 suggested corporate cases for detailed analysis to help apply theoretical concepts to actual business scenarios.
Case studies feature recognizable brands such as Nike, Microsoft, PepsiCo, and Harley-Davidson for practical learning.
Provides reference sources for all included corporate cases to assist with further research and academic study.
Designed for use in dynamic environments to help manage both domestic and international organizational success.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 0789018098
- Domain
- Amazon UK
- Release Date
- 14 April 2003
- Listed Since
- 15 February 2007
Barcode
No barcode data available
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