£120.00

Routledge Strategic Management - Formulation and Implementation

Name: Routledge Strategic Management - Formulation and Implementation
Brand: Routledge
Price: 109.52 GBP
Availability: InStock

Economics

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Description

Learn how executives at international corporations formulate effective strategies for long-term success. This book by Routledge provides a comprehensive framework for the formulation, implementation, and control of strategies tailored for all types of domestic and global organizations. By studying real-world examples from companies like Airborne Express, Hershey's, Motorola, and Pillsbury, readers gain practical insights into the state of the art in strategic management. This volume is designed to help you understand how to navigate a dynamic environment through structured management processes. To support deep learning and practical application, the text includes 21 suggested corporate cases for analysis. These cases come complete with reference sources and cover well-known brands such as Blockbuster Video, PepsiCo, Harley-Davidson, Nike, Home Depot, and Microsoft. Whether you are studying economics or managing a business, this up-to-date resource offers the tools needed to manage organizational growth and control in a changing global market.

Key Features

Comprehensive strategic framework covering the formulation, implementation, and control of strategies for global and domestic organizations.

Real-world insights drawn from major corporations including Airborne Express, Hershey's, Motorola, and Pillsbury.

Includes 21 suggested corporate cases for detailed analysis to help apply theoretical concepts to actual business scenarios.

Case studies feature recognizable brands such as Nike, Microsoft, PepsiCo, and Harley-Davidson for practical learning.

Provides reference sources for all included corporate cases to assist with further research and academic study.

Designed for use in dynamic environments to help manage both domestic and international organizational success.

Product Specifications

Brand: Routledge
Format: Hardcover
ASIN: 0789018098
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 14 April 2003
Listed Since: 15 February 2007

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Routledge Strategic Management - Formulation and Implementation

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