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Cengage Learning Cengage Strategic Management: Competitiveness and Globalization

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Description

Master the fundamentals of business strategy with Strategic Management: Concepts and Cases: Competitiveness and Globalization, 13E by Cengage Learning. This market-leading textbook provides a practical analysis of the strategic management process, written by prominent scholars and award-winning instructors. By combining a classic industrial organization model with a resource-based view of the firm, this edition helps readers understand how businesses succeed in a global market. The text incorporates cutting-edge research and real-world examples from more than 600 companies to demonstrate how firms effectively implement strategic processes. It is an essential resource for students and professionals looking to understand the mechanics of competitiveness and globalization in today's business environment.

Key Features

This 13th edition by Cengage Learning includes cutting-edge research and new examples from over 600 companies.

The text combines a classic industrial organization model with a resource-based view of the firm.

Written by Hitt, Ireland, and Hoskisson, these concepts and cases provide an intellectually rich analysis of strategic management.

Learn how firms effectively use the strategic management process to maintain competitiveness and globalization.

This book is designed by prominent management scholars and award-winning instructors for practical application.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
08 May 2019
Listed Since
03 June 2019

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