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Cengage Learning Cengage Strategic Management: Concepts and Cases - 12th Ed

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Description

Master the complexities of modern business with Strategic Management: Concepts and Cases: Competitiveness and Globalization. This 12th edition from Cengage Learning provides a practical analysis of strategic management through the lens of respected experts Hitt, Ireland, and Hoskisson. By integrating the classic industrial organization model with a resource-based view of the firm, this text offers a complete understanding of how today's business landscape operates. The content is built on cutting-edge research and features more than 500 emerging and leading companies. This approach allows you to identify and implement trends that help you succeed in your professional field.

Key Features

The 12th edition of Strategic Management by Cengage Learning features cutting-edge research to provide a modern business perspective.

Learn from respected experts Hitt, Ireland, and Hoskisson who set the standard for intellectually rich and practical analysis.

Gain insights from more than 500 emerging and leading companies included within the text to see real-world applications.

Understand the full business landscape by integrating the classic industrial organization model with a resource-based view of the firm.

Identify actionable trends that you can implement immediately to help you succeed in your specific professional field.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
17 February 2016
Listed Since
07 August 2015

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