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Cengage Learning Cengage Strategic Management: Theory and Cases 14th Edition

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Description

Master the complexities of business strategy with Strategic Management: Theory and Cases: An Integrated Approach. Written by respected authors Charles Hill and Melissa Schilling, this 14th edition provides an updated look at competitive advantage, corporate governance, and diversification. The text uses current research and real-world practices to help readers understand strategic leadership, technology, innovation, and corporate social responsibility. By combining theory with hands-on case studies, this book prepares students for the modern business environment. This edition also includes an increased focus on the changing global economy and its impact on strategic decision-making.

Key Features

Authors Charles Hill and Melissa Schilling provide up-to-date scholarship and research on strategic management topics.

This 14th edition includes an increased focus on the changing global economy and its role in business.

The integrated approach uses both theory and case studies to apply complex management concepts to real-world scenarios.

Content covers essential business areas including competitive advantage, corporate governance, and strategic leadership.

The text explores modern industry drivers such as technology, innovation, and corporate social responsibility.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
26 April 2023
Listed Since
15 September 2022

Barcode

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