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£49 today · usual range £47–£57 · best ever £47

PEARSON EDUCATION Pearson Fundamentals of Strategy 6th Edition - Business Book

Amazon

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£56.91 £45.60 £48.07 £50.54 £53.00 £55.47 £57.94 01 August 2026 04 August 2026 08 August 2026 12 August 2026 16 August 2026
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Description

Master the core concepts of strategic management with Fundamentals of Strategy, 6th Edition by Pearson Education. This concise guide provides an easy-to-follow introduction to essential techniques and issues within the field. This updated edition addresses modern business environments by focusing on business ecosystems, platforms, purpose, and implementation. Designed for students and professionals, the text uses a diverse range of international examples to illustrate key points. Readers will learn through real-world scenarios involving start-ups, non-profits, and large multinationals across various sectors and industries. This textbook serves as a practical resource for understanding how to apply strategic theory to contemporary organizational challenges.

Key Features

This 6th Edition of Fundamentals of Strategy provides a concise introduction to core strategic issues and techniques.

The updated text includes new focus areas such as business ecosystems, platforms, purpose, and implementation.

Learn through diverse international examples covering start-ups, non-profits, and multinational corporations.

Developed by the author team behind the market-leading Exploring Strategy for a proven educational approach.

This Pearson Education publication is part of our new store stock for immediate availability.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
13 December 2023
Listed Since
28 December 2023

Barcode

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