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PEARSON EDUCATION Fundamentals of Strategy

Name: Fundamentals of Strategy
Brand: PEARSON EDUCATION

Strategy

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Understand and apply the essential concepts and techniques of strategy with a text coming from the leading team in the field. Fundamentals of Strategy, 5th edition, by Whittington, Regnér, Angwin, Johnson, and Scholes is an easy-to-follow guide to the fundamental issues and techniques of strategy from the author team of the market-leading text Exploring Strategy. This textbook is ideal for students who study strategy analysis-related courses, or strategy as part of a wider degree in areas, such as science or engineering. The latest edition is updated to reflect the impact of the Covid-19 crisis and provides insights and examples from a broad range of international organisations. The text has nine chapters and can be studied in connection with the twelfth edition of Exploring Strategy, offering an in-depth analysis of some of the core terms and theories developed in the latter, such as the 'strategic position' and 'strategic choices'-facing organisations. The topics include, among others, analysis on a macro-environmental and industry level, capability, and culture, as well as a discussion of business-level strategies, business models, international strategies, strategic entrepreneurship, and innovation. The final chapter, 'Strategy in Action', raises fundamental issues on the structure of organisations, managerial systems, and strategic change. With useful features, including a wide range of illustrations to complement the reader-friendly content, end-of-chapter case studies, and a companion website to consolidate your understanding, this must-have textbook demonstrates how the strategic theories of today apply in real-life scenarios.

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Fundamentals Of Strategy

Product Type: Abis Book

Language: English

Product Specifications

Brand: PEARSON EDUCATION
Format: paperback
ASIN: 1292351373
Category: Books > Subjects > Business, Finance & Law > Management > Strategy
Domain: Amazon UK
Publication Date: 25 November 2020
Listed Since: 24 June 2020

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PEARSON EDUCATION Fundamentals of Strategy

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