£111.92

Bloomsbury Academic Strategic Management: Strategists at Work

Name: Bloomsbury Academic Strategic Management: Strategists at Work
Brand: Bloomsbury Academic
Price: 111.22 GBP
Availability: InStock

Economics

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Description

Master the practicalities of business strategy with Strategic Management: Strategists at Work from Bloomsbury Academic. This textbook offers an intuitive approach to developing effective strategic plans, moving beyond simple theory to provide real-world application. Drawing on two decades of professional experience with diverse organizations, the authors offer deep insights into the actual role of a strategist. A standout element of this book is the unique Strategy Cycle approach. This method balances strategic logic through detailed planning with the creative side of management. By combining structured plans with the art of storytelling, the authors show how to bring a strategy to life within an organization. This text is an essential resource for students and professionals looking to understand how to navigate the planning process and use familiar tools to achieve organizational goals.

Key Features

Practical strategy development focuses on the real-world application of business plans rather than just theoretical concepts.

The unique Strategy Cycle approach combines logical, detailed planning with creative storytelling to bring strategies to life.

Expert insights are drawn from twenty years of professional strategy work across a wide variety of different organizations.

Provides a clear understanding of the strategist's role and the practical steps required to manage organizational change.

Examines familiar planning tools to help readers apply standard business frameworks to their own strategic processes.

Product Specifications

Brand: Bloomsbury Academic
Format: hardcover
ASIN: 1350347590
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 06 April 2023
Listed Since: 10 November 2022

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Bloomsbury Academic Strategic Management: Strategists at Work

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