£16.54

Red Globe Press Managing Strategy

Name: Managing Strategy
Brand: Red Globe Press
Price: 16.54 GBP
Availability: InStock

Economics

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Description

This text by Cliff Bowman and David Asch is designed for courses in strategic management, business strategy and business policy. It will be particularly suitable for MBAs, post experience students and undergraduates taking a one semester course. It will also appeal to practising managers in a wide range of organisations who are interested in developing a sound understanding of strategic issues. The book avoids an overly theoretical approach, concentrating instead on new ideas concerning the content and process of strategy and blending this with empirical findings in the area. The result is a book which focuses on implementing strategy, taking a more action oriented approach. Case study material arising from many years of teaching in leading management schools world-wide has also been included to make this an ideal text for a variety of courses.

Product Specifications

Brand: Red Globe Press
Format: paperback
ASIN: 0333608887
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 13 December 1995
Listed Since: 04 January 2007

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Red Globe Press Managing Strategy

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