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£39.79

Bloomsbury Academic Strategic Management: Strategists at Work

Name: Strategic Management: Strategists at Work
Brand: Bloomsbury Academic
Price: 39.79 GBP
Availability: InStock

Economics

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Description

Focusing on the practicalities of developing business strategy, this textbook provides an intuitive approach to developing a strategic plan. The authors share what they have learned through two decades of strategy work with a myriad of organisations, presenting theory and delivering key insights into the strategist's role. The authors demonstrate their unique Strategy Cycle approach, which combines strategic logic (in the form of detailed plans) with the aesthetic, creative and interpretive process of bringing a strategy to life by storytelling. They examine familiar planning tools to identify where value truly lies, while introducing new ideas and methods, culminating in a simple and succinct 10-component strategy. Visit the authors' website at strategystory.co.uk

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Product Specifications

Brand: Bloomsbury Academic
Format: paperback
ASIN: 1350347582
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 06 April 2023
Listed Since: 10 November 2022

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Bloomsbury Academic Strategic Management: Strategists at Work

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