£91.99

PEARSON EDUCATION Strategic Management and Business Policy: United States Edition

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Description

For senior-level and introductory graduate-level courses in Strategic Management and Business Policy. Most integrative text in the market. Focus on technology/innovation and entrepreneurship (each covered in separate chapters). A Strategic Audit (Chapter 10) gives the professor optional but useful step-by-step case analysis tool. This textbook is available in paperback cases or concepts format. Check out the web...new experiential case exercises in book and on text website! Customize this casebook @ prenhall.com/custombusiness.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
09 July 2003
Listed Since
06 February 2007

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