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£53.95

Wiley Strategic Marketing: In the Customer Driven Organization

Name: Strategic Marketing: In the Customer Driven Organization
Brand: Wiley
Price: 53.95 GBP
Availability: InStock

Management Science

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Description

Very few competing texts in the academic arena focus directly on the customer. Many follow the old -fashioned marketing mix approach based on the four Ps or give little emphasis to the wider context of marketing. This book, however, is truly customer focused with a unique emphasis on the three reasons for the existence of the firm - to provide, communicate and deliver value. In today's fast moving environment, marketing is one of the most, if not the most important functions of any successful organization. Students will learn in this book how to analyzing the customer base and strive to meet and excel customer expectations more effectively than the competition.

Product Specifications

Brand: Wiley
Format: paperback
ASIN: 0470849851
Category: Books > Subjects > Business, Finance & Law > Management > Management Science
Domain: Amazon UK
Release Date: 11 April 2003
Listed Since: 27 December 2006

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Wiley Strategic Marketing: In the Customer Driven Organization

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