£53.95

It has never been this cheap. We have no record of a lower price.

£54 today · cheaper than every other day in the last 3 months

Wiley Strategic Marketing: In the Customer Driven Organization

View at Amazon

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 66 days · 66 data points (no recent data)

Historical
Generating forecast…
£53.95 £51.25 £52.33 £53.41 £54.49 £55.57 £56.65 24 July 2026 09 August 2026 25 August 2026 10 September 2026 27 September 2026
View at Amazon ↗

Price data last checked 25 day(s) ago - will refresh soon

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↑ Price chart
when this has been cheap or pricey
↑ Forecast
where the price is heading next
↓ Statistics
all-time high & low, recent range
↑ Price alert
name your number, we'll email you

Price Distribution

Price distribution over 66 days • 1 price levels

Days at Price
66 days 0 17 33 50 66 £54 Days at Price

Price Analysis

Most common price: £54 (66 days, 100.0%)

Price range: £54 - £54

Price levels: 1 different prices over 66 days

Description

Very few competing texts in the academic arena focus directly on the customer. Many follow the old -fashioned marketing mix approach based on the four Ps or give little emphasis to the wider context of marketing. This book, however, is truly customer focused with a unique emphasis on the three reasons for the existence of the firm - to provide, communicate and deliver value. In today's fast moving environment, marketing is one of the most, if not the most important functions of any successful organization. Students will learn in this book how to analyzing the customer base and strive to meet and excel customer expectations more effectively than the competition.

Product Specifications

Brand
Wiley
Format
paperback
Domain
Amazon UK
Release Date
11 April 2003
Listed Since
27 December 2006

Barcode

No barcode data available

Similar Products You Might Like

Marketing Management: A Strategic Decision-Making Approach (MCGRAW HILL/IRWIN SERIES IN MARKETING)
97% match

Marketing Management: A Strategic Decision-Making Approach (MCGRAW HILL/IRWIN SERIES IN MARKETING)

McGraw-Hill Education

£90.99 20 Sep 2026
Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making
97% match

Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making

MACMILLAN

£51.80 24 Sep 2026
Strategic Marketing Planning and Control: Plannning and Control
97% match

Strategic Marketing Planning and Control: Plannning and Control

Routledge

£111.36 13 Sep 2026
Business to Business Marketing Management: A Global Perspective
96% match

Business to Business Marketing Management: A Global Perspective

Routledge

£205.00 23 Sep 2026
Digital Marketing
96% match

Digital Marketing

wessex, inc.

£73.00 22 Sep 2026
The Art & Science of Marketing: Marketing for Marketing Managers
96% match

The Art & Science of Marketing: Marketing for Marketing Managers

Oxford University Press

£110.00 27 Sep 2026
Critical Marketing: Defining the Field
96% match

Critical Marketing: Defining the Field

Routledge

£21.79 08 Sep 2026
Marketing: Einführung in die Absatzpolitik
96% match

Marketing: Einführung in die Absatzpolitik

Gabler Verlag

£45.99 23 Sep 2026
Critical Marketing
96% match

Critical Marketing

Routledge

£235.00 24 Sep 2026
Marketing Skills in Practice: Developing a Successful Marketing Career
96% match

Marketing Skills in Practice: Developing a Successful Marketing Career

Routledge

£43.33 11 Sep 2026
Essentials Of Modern Marketing: Italy Edition
96% match

Essentials Of Modern Marketing: Italy Edition

£52.19 01 Oct 2026
Essentials of Modern Marketing: Inaugural Pakistan Edition
96% match

Essentials of Modern Marketing: Inaugural Pakistan Edition

£40.56 02 Oct 2026
Internal Marketing: Another Approach to Marketing for Growth (Routledge Frontiers of Business Management)
96% match

Internal Marketing: Another Approach to Marketing for Growth (Routledge Frontiers of Business Management)

Routledge

£149.88 30 Sep 2026
Essentials of Marketing Research
96% match

Essentials of Marketing Research

South-Western

£102.00 18 Sep 2026
Strategic Market Management, European Edition
96% match

Strategic Market Management, European Edition

Wiley

£51.29 11 Sep 2026
Competitive Marketing: A Strategic Approach
96% match

Competitive Marketing: A Strategic Approach

Cengage Learning

£104.00 17 Sep 2026
Marketing: Einführung in die Absatzpolitik (Betriebswirtschaftliches Grundstudium)
96% match

Marketing: Einführung in die Absatzpolitik (Betriebswirtschaftliches Grundstudium)

Gabler Verlag

£64.99 12 Sep 2026
Exzellenz in Markenmanagement und Vertrieb: Grundlagen und Erfahrungen (Applied Marketing Science / Angewandte Marketingforschung)
96% match

Exzellenz in Markenmanagement und Vertrieb: Grundlagen und Erfahrungen (Applied Marketing Science / Angewandte Marketingforschung)

Deutscher Universitätsverlag

£54.72 27 Sep 2026
Marketing Your Business: A Guide to Developing a Strategic Marketing Plan
96% match

Marketing Your Business: A Guide to Developing a Strategic Marketing Plan

Routledge

£128.71 25 Sep 2026
Market-Driven Management: Strategic and Operational Marketing
96% match

Market-Driven Management: Strategic and Operational Marketing

Bloomsbury

£52.07 02 Sep 2026
The Marketing Casebook: Cases and Concepts
96% match

The Marketing Casebook: Cases and Concepts

Cengage Learning

£67.99 27 Sep 2026
Marketing
96% match

Marketing

McGraw-Hill Education

£116.99 25 Sep 2026
Essentials of Marketing
96% match

Essentials of Marketing

PEARSON EDUCATION

£30.90 26 Sep 2026