£149.88

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£150 today · previous high £150 · all-time low £137

Routledge Internal Marketing: Another Approach to Marketing for Growth (Routledge Frontiers of Business Management)

Amazon

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£149.88 £135.50 £138.64 £141.78 £144.91 £148.05 £151.19 24 July 2026 10 August 2026 27 August 2026 13 September 2026 30 September 2026
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Most common price: £150 (36 days, 52.2%)

Price range: £137 - £150

Price levels: 3 different prices over 69 days

Description
Establishing, developing, or promoting a brand or product in a market stems from aligning of divisions within an organization, with the perspective of providing value to customers – an idea which is known as internal marketing. Unlike external marketing, internal marketing ensures that organizational divisions are aligned in the marketing strategies, so that the resultant external marketing is effective and not impeded by internal shortcomings. This book provides a comprehensive review of internal marketing research and illustrates the role of internal marketing in enhancing the capabilities of a company’s internal resources. Putting forward a guiding principle for business practices by considering such questions from a multilateral perspective, this book is a must-read for practitioners and academics alike.

Product Specifications
Brand
Routledge
Format
hardcover
ASIN
1138651109
Category
Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain
Amazon UK
Release Date
07 April 2017
Listed Since
16 August 2016

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