Internal Marketing: Another Approach to Marketing for Growth (Routledge Frontiers of Business Management) - Image 1

£136.27

Routledge Internal Marketing: Another Approach to Marketing for Growth (Routledge Frontiers of Business Management)

Name: Internal Marketing: Another Approach to Marketing for Growth (Routledge Frontiers of Business Management)
Brand: Routledge
Price: 127.67 GBP
Availability: InStock

Call Centre Management

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Description

Establishing, developing, or promoting a brand or product in a market stems from aligning of divisions within an organization, with the perspective of providing value to customers – an idea which is known as internal marketing. Unlike external marketing, internal marketing ensures that organizational divisions are aligned in the marketing strategies, so that the resultant external marketing is effective and not impeded by internal shortcomings. This book provides a comprehensive review of internal marketing research and illustrates the role of internal marketing in enhancing the capabilities of a company’s internal resources. Putting forward a guiding principle for business practices by considering such questions from a multilateral perspective, this book is a must-read for practitioners and academics alike.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138651109
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 07 April 2017
Listed Since: 16 August 2016

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Routledge Internal Marketing: Another Approach to Marketing for Growth (Routledge Frontiers of Business Management)

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