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Routledge Internal Marketing: Your Company's Next Stage of Growth (Haworth Marketing Resources)

Name: Internal Marketing: Your Company's Next Stage of Growth (Haworth Marketing Resources)
Brand: Routledge
Price: 168.33 GBP
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Description

In today's business world, competence is no longer enough in an employee;competent employees are merely a starting point. Internal Marketing: Your Company's Next Stage of Growth details how you can improve employee effectiveness and therefore businessby marketing your firm to employees so they can more effectively serve outside customers and consumers. Employees need to be knowledgeable about their firm and confident in it and its products and services in order to perform their duties in an optimal manner. From this book, you will gain a thorough knowledge and understanding of the concept of internal marketing, how it can be implemented, and the benefits that will result.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0789060051
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 07 February 1996
Listed Since: 15 February 2007

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Routledge Internal Marketing: Your Company's Next Stage of Growth (Haworth Marketing Resources)

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Description

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