£136.11

Routledge Internal Marketing: Theories, Perspectives, and Stakeholders

Name: Routledge Internal Marketing: Theories, Perspectives, and Stakeholders
Brand: Routledge
Price: 136.11 GBP
Availability: InStock

Business Process Reengineering

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Description

Explore the evolution of internal marketing with this comprehensive guide from Routledge. This book traces the development of the subject from its initial conceptualization through to modern issues. It provides a clear look at how organizations use traditional marketing strategies to market themselves to their own employees. Designed for students and professionals, the text identifies significant tensions between major theorists and points out areas where new perspectives can improve understanding of this subject. The content is organized into bite-sized sections, making it easy to study specific themes and concepts at your own pace. By examining how various subsidiary areas of study have emerged, this book offers a complete view of the field. Whether you are studying management or business processes, this text provides the foundational knowledge needed to understand the relationship between an organization and its workforce.

Key Features

Traces the full history of internal marketing from its early concepts to current industry issues.

Organized into bite-sized sections to help readers dissect important themes and concepts easily.

Explains how different subsidiary areas of study have emerged within the marketing field.

Identifies tensions between major theorists to provide a balanced academic perspective.

Provides insight into how organizations apply traditional strategies to reach their own employees.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0367532921
Category: Books > Subjects > Business, Finance & Law > Management > Business Process Reengineering
Domain: Amazon UK
Release Date: 30 October 2020
Listed Since: 21 May 2020

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Routledge Internal Marketing: Theories, Perspectives, and Stakeholders

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