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Routledge Internal Marketing: Theories, Perspectives, Stakeholders

Name: Internal Marketing: Theories, Perspectives, Stakeholders
Brand: Routledge
Price: 149.88 GBP
Availability: InStock

Call Centre Management

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Description

This comprehensive text explores internal marketing from its initial conceptualisation to contemporary applications, examining the theoretical foundations and practical implications of marketing strategies aimed at employee engagement. The book identifies significant tensions between major theorists whilst offering new perspectives that enrich understanding of this subject. Internal marketing represents the strategic use of traditional marketing approaches by organisations to connect with their workforce, fostering alignment between corporate objectives and employee behaviour. Structured in accessible sections, the work dissects fundamental themes and concepts that underpin internal marketing practice, tracing how subsidiary areas of study have emerged and evolved. Ideal for management professionals, academics, and students seeking to understand how organisations can effectively position themselves to their own staff, this Routledge publication provides both theoretical rigour and practical insight into building stronger internal brand relationships.

Key Features

Traces internal marketing development from initial conceptualisation through contemporary issues and current practice applications.

Identifies significant underlying tensions between major theorists and explores areas where new perspectives can enrich understanding.

Explains how subsidiary areas of study have emerged within the internal marketing field and their contribution to the discipline.

Presented in bite-sized sections that dissect the most important themes and concepts underpinning internal marketing strategy and theory.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0367532921
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 30 October 2020
Listed Since: 21 May 2020

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Routledge Internal Marketing: Theories, Perspectives, Stakeholders

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Price Analysis

Description

Key Features

Product Specifications

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Similar Products You Might Like

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