£136.81

Routledge Internal Marketing: Theories, Perspectives, and Stakeholders

Name: Routledge Internal Marketing: Theories, Perspectives, and Stakeholders
Brand: Routledge
Price: 136.81 GBP
Availability: InStock

Call Centre Management

It has never been this cheap. We have no record of a lower price.

£137 today · cheaper than every other day in the last 3 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 24 days · 24 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 24 days • 1 price levels

Days at Price

Price Analysis

Most common price: £137 (24 days, 100.0%)

Price range: £137 - £137

Price levels: 1 different prices over 24 days

Description

Explore the evolution of internal marketing with this comprehensive guide from Routledge. This book traces the development of the subject from its initial conceptualization through to modern issues. It provides a clear look at how organizations use traditional marketing strategies to market themselves to their own employees. Designed for students and professionals, the text identifies significant tensions between major theorists and points out areas where new perspectives can improve understanding of this subject. The content is organized into bite-sized sections, making it easy to study specific themes and concepts at your own pace. By examining how various subsidiary areas of study have emerged, this book offers a complete view of the field. Whether you are studying management or business processes, this text provides the foundational knowledge needed to understand the relationship between an organization and its workforce.

Key Features

Traces the full history of internal marketing from its early concepts to current industry issues.

Organized into bite-sized sections to help readers dissect important themes and concepts easily.

Explains how different subsidiary areas of study have emerged within the marketing field.

Identifies tensions between major theorists to provide a balanced academic perspective.

Provides insight into how organizations apply traditional strategies to reach their own employees.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0367532921
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 30 October 2020
Listed Since: 21 May 2020

Barcode

No barcode data available

Routledge Internal Marketing: Theories, Perspectives, and Stakeholders

It has never been this cheap. We have no record of a lower price.

Price History & Forecast

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

Barcode

Similar Products You Might Like

Internal Marketing: Theories, Perspectives, and Stakeholders (Routledge Studies in Marketing)

Internal Marketing: Your Company's Next Stage of Growth

Internal Marketing: Tools and concepts for customer-focused management (Chartered Institute of Marketing (Paperback))

Internal Marketing: Your Company's Next Stage of Growth (Haworth Marketing Resources)

Internal Communication and Employer Brands (Routledge Research in Public Relations)

Internal Marketing: Another Approach to Marketing for Growth (Routledge Frontiers of Business Management)

Corporate Reputations, Branding and People Management: A Strategic Approach to HR (Advanced HR Practitioner)

Interne Bildung von Personalvermögen durch integratives Personalentwicklungsmarketing

Branded Lives: The Production and Consumption of Meaning at Work

Corporate Reputations, Branding and People Management: A Strategic Approach to HR (Advanced HR Practitioner)

Marketing Skills in Practice: Developing a Successful Marketing Career

Kendall Hunt Organizational Psychology and Behavior Textbook

Routledge Work Engagement and Employee Well-being Book

Human Resource Management: Contemporary Issues, Challenges and Opportunities (Contemporary Human Resource Management) (Contemporary Human Resource Management Issues Challenges and Opportunities)

Organisational Behaviour in the Workplace

Developing Human Resources

A Short Guide to People Management: For HR and Line Managers (Routledge Focus on Business and Management)

Managing People in Changing Organizations

Human Resource Management: Contemporary Issues, Challenges and Opportunities (Contemporary Human Resource Management Issues Challenges and Opportunities)

Market-Driven Management: Strategic and Operational Marketing

Human Resource Development in Changing Organizations

Rethinking Workplace Learning and Development (Rethinking Business and Management series)

Routledge Meeting the Challenge of Human Resource Management

Technology, Outsourcing & Transforming HR