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£65.99

Routledge International Marketing: Sociopolitical and Behavioral Aspects

Name: International Marketing: Sociopolitical and Behavioral Aspects
Brand: Routledge
Price: 65.99 GBP
Availability: InStock

International Economics

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Description

Social, economic, political, business, and cultural environmental factors affect the international marketing operation and performance of international firms. This highly insightful volume focuses on four of the most significant forces with which companies must deal on an international level--macro international marketing issues, sociopolitical international marketing issues, international marketing strategies, and special international marketing topics. Within this framework, experts examine the impact of two major environmental factors, namely the social and political conditions, on international companies to adopt corresponding marketing techniques and practices in different international markets. They also explore how specific details of a country, such as income level, cultural attributes, consumer characteristics, laws, and politics, influence the market potential of international firms and thus the scale of the company operations. Indispensable reading for scholars, economists, and business people who are interested in marketing on a global scale.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 1560249897
Category: Books > Subjects > Business, Finance & Law > Economics > International Economics
Domain: Amazon UK
Release Date: 27 June 1996
Listed Since: 30 December 2006

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Routledge International Marketing: Sociopolitical and Behavioral Aspects

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