International Marketing Research: Opportunities and Challenges in the 21st Century: 17 (Advances in International Marketing, 17) - Image 1

£88.99

Jai Press Inc. International Marketing Research: Opportunities and Challenges in the 21st Century: 17 (Advances in International Marketing, 17)

Name: International Marketing Research: Opportunities and Challenges in the 21st Century: 17 (Advances in International Marketing, 17)
Brand: Jai Press Inc.
Price: 88.99 GBP
Availability: InStock

E-Commerce

Price History & Forecast

Last 46 days • 46 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 46 days • 1 price levels

Days at Price

Price Analysis

Most common price: £89 (46 days, 100.0%)

Price range: £89 - £89

Price levels: 1 different prices over 46 days

Description

This book presents a collection of original, high-quality essays in international marketing. Both theoretical/conceptual and empirical contributions are included. Written by scholars from all over the world, these essays address various aspects of export and multinational marketing. While some authors focus on managerial issues in international marketing, others take a public policy or comparative perspective. Similarly, while some authors may confine their analyses to well-established concepts or methodologies in international marketing, others have the opportunity to incorporate new and innovative perspectives. It examines international marketing from theoretical and practical perspectives, and addresses various aspects of export and multinational marketing through management, public policy, and other issues.

Key Features

Pages Count - 424. Binding type - Hardcover.

Product Specifications

Brand: Jai Press Inc.
Format: Hardcover
ASIN: 0762313692
Category: Books > Subjects > Business, Finance & Law > E-Commerce
Domain: Amazon UK
Release Date: 27 November 2006
Listed Since: 13 February 2007

Barcode

No barcode data available

Jai Press Inc. International Marketing Research: Opportunities and Challenges in the 21st Century: 17 (Advances in International Marketing, 17)

Price History & Forecast

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

Barcode

Similar Products You Might Like

Advances in International Marketing: A Research Annual : 1990: 4

Reassessing the Internationalization of the Firm: 11 (Advances in International Marketing, 11)

Springer - Emerging Issues in Global Marketing Book

Relationship Between Exporters and Their Foreign Sales and Marketing Intermediaries: 16 (Advances in International Marketing, 16)

Research on International Service Marketing: A State of the Art: 15 (Advances in International Marketing, 15)

New Directions in International Advertising Research: 12 (Advances in International Marketing, 12)

International Marketing Research: A Transformative Approach

Advances in International Comparative Management: Vol 4 (Advances in International Management, 4)

Reviving Traditions in Research on International Market Entry: 14 (Advances in International Marketing, 14)

International Marketing

Cross-Cultural Buyer Behavior: 18 (Advances in International Marketing, 18)

International Marketing: Strategy and Theory

Managing Multinational Teams: Global Perspectives: 18 (Advances in International Management, 18)

Econometric Models in Marketing: 16 (Advances in Econometrics, 16)

Marketing Research: Fundamentals, Process, and Implications (Business Issues, Competition and Entrepreneurship)

Case Studies for Industrial and Business Marketing: Case Studies for Industrial and Business Marketing Vol 7 (Advances in Business Marketing and Purchasing, 7)

International Entrepreneurship: Globalization of Emerging Businesses: 7 (Research in Global Strategic Management, 7)

International Marketing: Emerging Markets: 21 (Advances in International Marketing, 21)

Handbook of Research in International Marketing, Second Edition (Research Handbooks in Business and Management series)

Edward Elgar Research Handbook on Export Marketing - Business

Advances in International Comparative Management: 13 (Advances in International Management, 13)

Routledge International Business Strategy: Theory and Practice

International Business Strategy: Theory and Practice

Handbuch Internationalisierung: Globalisierung - eine Herausforderung für die Unternehmensführung