International Marketing Research: Opportunities and Challenges in the 21st Century: 17 (Advances in International Marketing, 17) - Image 1

£88.99

Jai Press Inc. International Marketing Research: Opportunities and Challenges in the 21st Century: 17 (Advances in International Marketing, 17)

Name: International Marketing Research: Opportunities and Challenges in the 21st Century: 17 (Advances in International Marketing, 17)
Brand: Jai Press Inc.
Price: 88.99 GBP
Availability: InStock

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Description

This book presents a collection of original, high-quality essays in international marketing. Both theoretical/conceptual and empirical contributions are included. Written by scholars from all over the world, these essays address various aspects of export and multinational marketing. While some authors focus on managerial issues in international marketing, others take a public policy or comparative perspective. Similarly, while some authors may confine their analyses to well-established concepts or methodologies in international marketing, others have the opportunity to incorporate new and innovative perspectives. It examines international marketing from theoretical and practical perspectives, and addresses various aspects of export and multinational marketing through management, public policy, and other issues.

Key Features

Pages Count - 424. Binding type - Hardcover.

Product Specifications

Brand: Jai Press Inc.
Format: Hardcover
ASIN: 0762313692
Category: Books > Subjects > Business, Finance & Law > E-Commerce
Domain: Amazon UK
Release Date: 27 November 2006
Listed Since: 13 February 2007

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Jai Press Inc. International Marketing Research: Opportunities and Challenges in the 21st Century: 17 (Advances in International Marketing, 17)

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