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McGraw-Hill Irwin International Marketing

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Description

This text continues to dominate the field of International Marketing. Its long standing tradition as the market leader is strengthened in this edition with an increase in coverage of technology's impact on the international market arena and a more comprehensive website, helping to provide updates to text content in this continually changing field.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
01 December 2001
Listed Since
17 October 2006

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