Global Marketing: Foreign Entry, Local Marketing, and Global Management (The McGraw-Hill/Irwin series in marketing) - Image 1

£83.68

McGraw-Hill Irwin Global Marketing: Foreign Entry, Local Marketing, and Global Management (The McGraw-Hill/Irwin series in marketing)

Name: Global Marketing: Foreign Entry, Local Marketing, and Global Management (The McGraw-Hill/Irwin series in marketing)
Brand: McGraw-Hill Irwin
Price: 83.68 GBP
Availability: InStock

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Description

Global Marketing 3e utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. Johansson seeks to develop the varied skills a marketing manager needs to be successful in each of these tasks. The discussion progresses from how to market an existing product outside of the domestic market to how to develop a new product for specific local markets and then broadens the scope to discuss marketing and management topics from a global managerial perspective. Legal, regulatory, political, and cultural, issues are discussed as appropriate throughout the text. Excellent examples and cases, many of which are drawn from the authors rich international experience help students move from concept to application.

Product Specifications

Brand: McGraw-Hill Irwin
Format: hardcover
ASIN: 0072471484
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 01 July 2002
Listed Since: 14 December 2006

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McGraw-Hill Irwin Global Marketing: Foreign Entry, Local Marketing, and Global Management (The McGraw-Hill/Irwin series in marketing)

Same price for 34 weeks. Today is much like next week.

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