£79.89

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£80 today · previous high £80 · all-time low £74

Wiley Global Marketing Management - 9th Edition Textbook

Amazon

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£79.89 £73.65 £75.01 £76.37 £77.74 £79.10 £80.46 24 July 2026 09 August 2026 25 August 2026 10 September 2026 26 September 2026
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Description

Master the complexities of the international marketplace with the ninth edition of Global Marketing Management by Wiley. This textbook serves as an essential resource for students specializing in marketing, management, and international business. Written by a team of professional international marketing experts, it provides an authoritative look at the realities of today's global economy. Readers gain an integrated understanding of marketing best practices on a global scale. The text combines relevant historical background with detailed descriptions of current marketing environments to prepare students for future industry shifts. Whether you are studying economic trends or practical application, this edition offers the insights needed to navigate an international audience and evolving business landscapes.

Key Features

Global Marketing Management provides an authoritative discussion of international marketing realities in the current economy.

This ninth edition is authored by a decorated team of international marketing professionals for expert insight.

The Wiley textbook offers an integrated understanding of marketing best practices on a global scale.

Students gain knowledge through relevant historical background and descriptions of current marketing environments.

This resource is designed specifically for students of marketing, management, and international business.

Product Specifications

Brand
Wiley
Format
paperback
Domain
Amazon UK
Release Date
27 October 2022
Listed Since
16 February 2022

Barcode

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