£81.00

World Scientific Publishing Company Global Marketing Management System (Second Edition)

Price data last checked 93 day(s) ago - refreshing...

View at Amazon

We'll watch every seller, every day. One email when your price arrives.

It has never been this cheap. We have no record of a lower price.

£81 today · cheaper than every other day in the last 24 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey
↓ Forecast
where the price is heading next
↓ Statistics
all-time high & low, recent range
↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 638 days • 638 data points (No recent data available)

Historical
Generating forecast...
£81.00 £76.95 £78.57 £80.19 £81.81 £83.43 £85.05 11 June 2024 17 November 2024 25 April 2025 01 October 2025 10 March 2026

Price Distribution

Price distribution over 638 days • 1 price levels

Days at Price
638 days 0 160 319 479 638 £81 Days at Price

Price Analysis

Most common price: £81 (638 days, 100.0%)

Price range: £81 - £81

Price levels: 1 different prices over 638 days

Description
This is the second edition of the Global Marketing Management System (GMMS). The GMMS approach (GMMS book + GMMSO4 software) provides a rigorous theoretical base and a comprehensive, systematic and integrative planning process designed to guide students and managers alike through the decision-making process of a company seeking global market opportunities. The book aims to provide a structure, platform, tools and a systematic step-by-step process designed to support the creation of a strategic and applied oriented methodology to global business planning and strategy formulation. It introduces the GMMS process as a demonstration of a successful application of using web-based tools in teaching international business. The book also facilitates the ability of students to enhance their understanding of decision making in international management and bridge the gap between theory and practice.

Product Specifications
Brand
World Scientific Publishing Company
Format
paperback
ASIN
B07BF25TCF
Category
Books > Subjects > Business, Finance & Law > Sales & Marketing > International
Domain
Amazon UK
Release Date
25 April 2017
Listed Since
16 March 2018

Similar Products You Might Like

Global Marketing Management: Changes, New Challenges, and Strategies
96% match

Global Marketing Management: Changes, New Challenges, and Strategies

Oxford University Press

£64.99 25 Jan 2026
Global Marketing Management
96% match

Global Marketing Management

Wiley

£69.06 16 Mar 2026
Global Marketing, Global Edition
96% match

Global Marketing, Global Edition

PEARSON EDUCATION

£70.66 26 Jan 2026
Global Marketing: Fifth Edition
96% match

Global Marketing: Fifth Edition

£136.43 13 Jan 2026
Global Marketing: Foreign Entry, Local Marketing, and Global Management (The McGraw-Hill/Irwin series in marketing)
95% match

Global Marketing: Foreign Entry, Local Marketing, and Global Management (The McGraw-Hill/Irwin series in marketing)

McGraw-Hill Irwin

£83.68 05 Mar 2026
Global Marketing: Fifth Edition
95% match

Global Marketing: Fifth Edition

£315.88 13 Jan 2026
Global Marketing - Wettbewerbsstrategische Erfolgsfaktoren und Konsequenzen
95% match

Global Marketing - Wettbewerbsstrategische Erfolgsfaktoren und Konsequenzen

Examicus Verlag

£52.29 08 Mar 2026
Marketing Management
95% match

Marketing Management

PEARSON EDUCATION

£63.02 26 Jan 2026
Global Marketing: United States Edition
95% match

Global Marketing: United States Edition

PEARSON EDUCATION

£30.89 08 Apr 2026
Global Strategic Management
95% match

Global Strategic Management

Bloomsbury Academic

£143.65 23 Jan 2026
Global Marketing plus Pearson MyLab Marketing with Pearson eText, Global Edition
95% match

Global Marketing plus Pearson MyLab Marketing with Pearson eText, Global Edition

PEARSON EDUCATION

£83.33 31 Jan 2026
Global Marketing: Strategy, Practice, and Cases
95% match

Global Marketing: Strategy, Practice, and Cases

Routledge

£59.99 20 Apr 2026
Marketing Management: European Edition
95% match

Marketing Management: European Edition

PEARSON EDUCATION

£63.16 14 Apr 2026
Strategic Market Management
95% match

Strategic Market Management

Wiley

£70.99 23 Feb 2026
Global Marketing
95% match

Global Marketing

£64.39 14 Jan 2026
Global Strategic Management
95% match

Global Strategic Management

Bloomsbury Academic

£53.52 24 Jan 2026
Essentials of Marketing Management w/ 2011 Update
95% match

Essentials of Marketing Management w/ 2011 Update

McGraw-Hill Education

£150.99 14 Jan 2026
Marketing Management -- Global Edition
95% match

Marketing Management -- Global Edition

£56.47 11 Jan 2026
Global Marketing: Foreign Entry, Local Marketing, and Global Management
95% match

Global Marketing: Foreign Entry, Local Marketing, and Global Management

£37.24 08 Jan 2026
Marketing Management and Strategy
95% match

Marketing Management and Strategy

£54.39 12 Jan 2026
International Marketing: Winning in the New Global Economy
95% match

International Marketing: Winning in the New Global Economy

Cognella Academic Publishing

£59.08 18 Apr 2026
International Marketing Strategy: Analysis, Development and Implementation
95% match

International Marketing Strategy: Analysis, Development and Implementation

£60.77 12 Jan 2026
Globalization of Consumer Markets: Structures and Strategies
95% match

Globalization of Consumer Markets: Structures and Strategies

Routledge

£50.51 10 Apr 2026
International Marketing: A Global Perspective
95% match

International Marketing: A Global Perspective

Cengage Learning EMEA

£41.61 23 Feb 2026