£69.25

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£69 today · all-time low £69 (Jul 2026) · usually the usual

PEARSON EDUCATION Pearson Global Marketing, Global Edition - 10th Edition

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Description

Master the complexities of the international business landscape with Global Marketing, Global Edition by Pearson Education. This 10th Edition textbook provides a strategic approach to understanding the major dimensions of the global business environment. It moves beyond theory by bringing global marketing into the real world through up-to-date examples of current questions, concerns, and crises facing modern markets. Students will gain practical knowledge through new and revised cases that address recent geopolitical developments and technological changes. This edition is designed for courses in global marketing, helping learners navigate the evolving global business environment with updated insights and real-world applications.

Key Features

Pearson Education presents the 10th Edition of Global Marketing, Global Edition for advanced study.

The text uses an environmental and strategic approach to outline major dimensions of the global business environment.

Real-world application is provided through up-to-date examples of current questions and crises in global markets.

Updated case studies cover recent geopolitical developments and technological changes affecting the industry.

This edition is specifically designed for students enrolled in global marketing courses.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
20 February 2020
Listed Since
12 July 2019

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