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PEARSON EDUCATION Essentials of Global Marketing

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Description

Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
19 July 2012
Listed Since
26 November 2011

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