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£64.39

PEARSON EDUCATION Essentials of Global Marketing

Name: Essentials of Global Marketing
Brand: PEARSON EDUCATION
Price: 64.39 GBP
Availability: InStock

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Description

Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.

Product Specifications

Brand: PEARSON EDUCATION
Format: paperback
ASIN: 0273756540
Category: Books > Subjects > Business, Finance & Law > Management
Domain: Amazon UK
Release Date: 19 July 2012
Listed Since: 26 November 2011

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PEARSON EDUCATION Essentials of Global Marketing

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