£135.73

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£136 today · cheaper than every other day in the last 3 months

Routledge Marketing and Globalization

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£136.88 £135.61 £135.89 £136.17 £136.44 £136.72 £137.00 25 July 2026 09 August 2026 24 August 2026 08 September 2026 24 September 2026
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Description
This concise text focuses squarely on the issues facing marketers in an increasingly global world. It identifies several trends, linking them together, and positioning them as marketing practices that companies implement as a way of responding to the major consequences of globalization. The book also includes case studies to illustrate new practices and allow students to discuss issues of market selection, entry modes, segmentation, targeting, and positioning, as well as product, price, distribution, promotion, and corporate communication policies in a globalized world. Durand’s unique approach moves beyond marketing management and strategy issues and provides students with the broader context to understand the marketing practices they’ll use in the real world. This book will prove to be an essential resource for any student of marketing and international business working to stay ahead in an increasingly competitive and global industry.

Product Specifications
Brand
Routledge
Format
hardcover
ASIN
1138202339
Category
Books > Subjects > Business, Finance & Law > Accounting
Domain
Amazon UK
Release Date
11 July 2018
Listed Since
07 December 2017

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