Marketing Management: An International Perspective: Case Studies (International Marketing Series) - Image 1

£29.81

Red Globe Press Marketing Management: An International Perspective: Case Studies (International Marketing Series)

Name: Marketing Management: An International Perspective: Case Studies (International Marketing Series)
Brand: Red Globe Press
Price: 29.81 GBP
Availability: InStock

Management Science

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Description

Marketing Management: An International Perspective brings together over twenty real-life case studies of marketing management issues faced by leading international companies from around the world. Including cases from America, Asia and Europe, this collection is an ideal supplement to both marketing management or international marketing courses at both undergraduate and MBA level. Written by professors at IMD, one of the leading international business schools with a reputation for writing top-quality cases, this text is an invaluable resource for students of business and marketing. Providing both text and cases, the book is supported by a Tutor's Guide, based on the authors' own teaching experience, which provides a roadmap and guidance on how to best use each case.

Product Specifications

Brand: Red Globe Press
Format: paperback
ASIN: 033375008X
Category: Books > Subjects > Business, Finance & Law > Management > Management Science
Domain: Amazon UK
Release Date: 04 June 1999
Listed Since: 08 February 2007

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Red Globe Press Marketing Management: An International Perspective: Case Studies (International Marketing Series)

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