£54.99

Cengage Learning Marketing Management (Mindtap Course List)

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Description

Gain an understanding of the vibrant, challenging environment facing marketers today as Iacobucci’s MARKETING MANAGEMENT, 6E presents an intriguing, guiding framework that clearly illustrates how core concepts fit together. This updated and complete overview of marketing management uses a captivating style and engaging presentation that you will actually enjoy reading. Learn how to make meaningful decisions and construct useful, practical marketing plans to help companies succeed. Revised chapters, updated explanations, new mini-cases and the latest examples depict global marketing, ethics and social media marketing in action. This edition emphasizes the importance of theory with a framework that demonstrates the interrelationship of marketing concepts and decisions. Leading cases from Harvard, Darden and Ivey further reinforce the relevance of what you are learning. MindTap digital resources offer interactive content that connects the latest marketing management principles to business success.

Key Features

Marketing Management (Mindtap Course List)

Product type: ABIS BOOK

Brand: Cengage Learning EMEA

Product Specifications

Format
Paperback
Domain
Amazon UK
Release Date
02 August 2021
Listed Since
13 January 2021

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