£49.12

Cengage Learning Marketing Management (Mindtap Course List)

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Price History & Forecast

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Last 78 days · 78 data points (no recent data)

Historical
Generating forecast…
£62.99 £47.73 £51.06 £54.39 £57.72 £61.05 £64.38 25 April 2026 14 May 2026 02 June 2026 21 June 2026 11 July 2026

Price Distribution

Price distribution over 78 days • 7 price levels

Days at Price
Current Price
4 days · current 11 days 5 days 35 days 18 days 2 days 3 days 0 9 18 26 35 £49 £50 £51 £55 £56 £59 £63 Days at Price

Price Analysis

Most common price: £55 (35 days, 44.9%)

Price range: £49 - £63

Price levels: 7 different prices over 78 days

Description

Gain an understanding of the vibrant, challenging environment facing marketers today as Iacobucci’s MARKETING MANAGEMENT, 6E presents an intriguing, guiding framework that clearly illustrates how core concepts fit together. This updated and complete overview of marketing management uses a captivating style and engaging presentation that you will actually enjoy reading. Learn how to make meaningful decisions and construct useful, practical marketing plans to help companies succeed. Revised chapters, updated explanations, new mini-cases and the latest examples depict global marketing, ethics and social media marketing in action. This edition emphasizes the importance of theory with a framework that demonstrates the interrelationship of marketing concepts and decisions. Leading cases from Harvard, Darden and Ivey further reinforce the relevance of what you are learning. MindTap digital resources offer interactive content that connects the latest marketing management principles to business success.

Key Features

Marketing Management (Mindtap Course List)

Product type: ABIS BOOK

Brand: Cengage Learning EMEA

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
02 August 2021
Listed Since
13 January 2021

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