Marketing (Mindtap Course List) - Image 1

£129.20

Cengage Learning Marketing (Mindtap Course List)

Name: B00C0QE98Q
Brand: Cengage Learning
Price: 94.37 GBP
Availability: InStock

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Most common price: £99 (19 days, 37.3%)

Price range: £94 - £129

Price levels: 8 different prices over 51 days

Description

Gain an understanding of today's marketing principles with Pride/Ferrell's engaging MARKETING. Develop the knowledge and decision-making skills to succeed as in-depth coverage highlights fundamental marketing concepts and strategies. Practical applications and examples emphasize the latest social networking, digital marketing, social and environmental responsibility, globalization, entrepreneurship and marketing during transition. This edition also expands coverage of business markets and buying behavior, marketing channels and supply-chain management, retailing, personal selling and marketing analytics. An eBook lets you highlight terms and includes embedded Concept Check quizzes to assess understanding of key concepts. You have convenient mobile access to assignments, digital flashcards, company videos, an interactive marketing plan, practice exams and activities as a marketer.

Key Features

Marketing Mindtap Course List

Product type: ABIS BOOK

Brand: Cengage Learning

Product Specifications

Brand: Cengage Learning
Format: Paperback
ASIN: 0357033795
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 14 January 2019
Listed Since: 23 November 2018

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Cengage Learning Marketing (Mindtap Course List)

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