Strategic Marketing Management: Planning, implementation and control - Image 1

£45.68

Routledge Strategic Marketing Management: Planning, implementation and control

Name: Strategic Marketing Management: Planning, implementation and control
Brand: Routledge
Price: 49.85 GBP
Availability: InStock

Economics

Price History & Forecast

Last 7 days • 7 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 7 days • 3 price levels

Days at Price

Current Price

Price Analysis

Most common price: £46 (5 days, 71.4%)

Price range: £46 - £50

Price levels: 3 different prices over 7 days

Description

This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages: * Where are we now? - Strategic and marketing analysis * Where do we want to be? - Strategic direction and strategy formulation * How might we get there? - Strategic choice * Which way is best? - Strategic evaluation * How can we ensure arrival? - Strategic implementation and control This new revised and updated third edition has completely new chapters on 'The Nature and Role of Competitive Advantage' and 'The Strategic Management of the Expanded Marketing Mix', and extensive new material covering: * The changing role of marketing * Approaches to analysing marketing capability * E-marketing * Branding * Customer relationship management * Relationship management myopia * The decline of loyalty The book retains the key features that make it essential reading for all those studying the management of marketing - a strong emphasis on implementation, up to date mini cases, and questions and summaries in each chapter to reinforce key points. Widely known as the most authoritative, successful and influential text in the sector, the new edition remains an irreplaceable resource for undergraduate and graduate students of business and marketing, and students of the CIM Diploma.

Key Features

Strategic Marketing Management: Planning, implementation and control

Product type: ABIS BOOK

Brand: Routledge

Product Specifications

Brand: Routledge
Format: Paperback
ASIN: 0750659386
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 30 November 2004
Listed Since: 12 January 2007

Barcode

No barcode data available

Routledge Strategic Marketing Management: Planning, implementation and control

Price History & Forecast

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

Barcode

Similar Products You Might Like

Strategic Marketing Management: Planning, implementation and control

Strategic Marketing: Plannning and Control

Strategic Marketing Planning: A Step-by-Step Approach

Marketing Planning Guide

Strategic Marketing Management (RLE Marketing): 03 (Routledge Library Editions: Marketing)

Strategic Integrated Marketing Communications

Creative Arts Marketing

Valuepack: Marketing Management with Marketing Strategy Plus Business Students Handbook Plus Research Methods for Business Students

Prentice Hall Strategic Marketing: Cases, Concepts and Challenges

The Strategic Manager: Understanding Strategy in Practice

Market-Driven Management: Strategic and Operational Marketing

Prins Marketing, Operations Management, Financial Accounting and Reporting, E-Business and E-Commerce, Marketing, Management AccountingNon-Specialists, Corp Strategy, Economics and Course Box E

Global Marketing: Strategy, Practice, and Cases

Strategic Marketing Management - The Framework, 10th Edition

Routledge Marketing Management: Text and Cases Textbook

Marketing Management: Text and Cases

Introduction to Sport Marketing (Sport Management Series)

Sports Marketing: A Strategic Perspective

Global Marketing: Strategy, Practice, and Cases

Marketing Management for Nonprofit Organizations

Routledge Sustainable Marketing Planning - Second Edition

Business to Business Marketing Management: A Global Perspective

Strategic Communication: Campaign Planning

Essentials of Marketing: Theory and Practice for a Marketing Career