£48.34

About as cheap as it gets — within 5% of the all-time low it hit 2 months ago.

£48 today · all-time low £48 (Aug 2026) · usually the usual

Springer Marketing Strategy: Based on First Principles and Data Analytics

View at Amazon

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 35 days · 35 data points (no recent data)

Historical
Generating forecast…
£49.58 £48.19 £48.50 £48.80 £49.10 £49.40 £49.71 24 July 2026 01 August 2026 10 August 2026 18 August 2026 27 August 2026
View at Amazon ↗

Price data last checked 56 day(s) ago - refreshing...

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↑ Price chart
when this has been cheap or pricey
↑ Forecast
where the price is heading next
↓ Statistics
all-time high & low, recent range
↑ Price alert
name your number, we'll email you

Price Distribution

Price distribution over 35 days • 2 price levels

Days at Price
Current Price
27 days · current 8 days 0 7 14 20 27 £48 £50 Days at Price

Price Analysis

Most common price: £48 (27 days, 77.1%)

Price range: £48 - £50

Price levels: 2 different prices over 35 days

Description

Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances. Uniquely integrating marketing analytics and data driven techniques with fundamental strategic pillars the book exemplifies a contemporary, evidence-based approach. This base toolkit will support students’ decision-making processes and equip them for a world driven by big data. The second edition builds on the first’s successful core foundation, with additional pedagogy and key updates. Research-based, action-oriented, and authored by world-leading experts, Marketing Strategy is the ideal resource for advanced undergraduate, MBA, and EMBA students of marketing, and executives looking to bring a more systematic approach to corporate marketing strategies. New to this Edition: - Revised and updated throughout to reflect new research and industry developments, including expanded coverage of digital marketing, influencer marketing and social media strategies - Enhanced pedagogy including new Worked Examples of Data Analytics Techniques and unsolved Analytics Driven Case Exercises, to offer students hands-on practice of data manipulation as well as classroom activities to stimulate peer-to-peer discussion - Expanded range of examples to cover over 250 diverse companies from 25 countries and most industry segments - Vibrant visual presentation with a new full colour design Accompanying online resources for this title can be found at bloomsburyonlineresources.com/marketing-strategy-2e. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.

Key Features

Marketing Strategy: Based on First Principles and Data Analytics

Product type: ABIS BOOK

Brand: Jumper

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
05 February 2021
Listed Since
12 August 2020

Barcode

No barcode data available

Similar Products You Might Like

Essentials of Marketing
98% match

Essentials of Marketing

PEARSON EDUCATION

£30.90 26 Sep 2026
Essentials of Modern Marketing: Inaugural Pakistan Edition
98% match

Essentials of Modern Marketing: Inaugural Pakistan Edition

£40.56 02 Oct 2026
Essentials Of Modern Marketing: Italy Edition
98% match

Essentials Of Modern Marketing: Italy Edition

£52.19 01 Oct 2026
Integrated Advertising, Promotion and Marketing Communications with MyMarketingLab, Global Edition
98% match

Integrated Advertising, Promotion and Marketing Communications with MyMarketingLab, Global Edition

PEARSON EDUCATION

Price unavailable
Marketing Skills in Practice: Developing a Successful Marketing Career
98% match

Marketing Skills in Practice: Developing a Successful Marketing Career

Routledge

£43.33 11 Sep 2026
Marketing Your Business: A Guide to Developing a Strategic Marketing Plan
97% match

Marketing Your Business: A Guide to Developing a Strategic Marketing Plan

Routledge

£128.71 25 Sep 2026
Global Marketing: Strategy, Practice, and Cases
97% match

Global Marketing: Strategy, Practice, and Cases

Routledge

£59.99 03 Oct 2026
The Art & Science of Marketing: Marketing for Marketing Managers
97% match

The Art & Science of Marketing: Marketing for Marketing Managers

Oxford University Press

£110.00 27 Sep 2026
CIM Coursebook: Delivering Customer Value through Marketing
97% match

CIM Coursebook: Delivering Customer Value through Marketing

Routledge

£39.89 30 Sep 2026
Market-Driven Management: Strategic and Operational Marketing
97% match

Market-Driven Management: Strategic and Operational Marketing

Bloomsbury

£52.07 02 Sep 2026
CIM Coursebook: Project Management in Marketing
97% match

CIM Coursebook: Project Management in Marketing

Routledge

£43.08 30 Sep 2026
Marketing: Einführung in die Absatzpolitik (Betriebswirtschaftliches Grundstudium)
97% match

Marketing: Einführung in die Absatzpolitik (Betriebswirtschaftliches Grundstudium)

Gabler Verlag

£64.99 12 Sep 2026
The Practical Marketing Workbook: Over 250 exercises for teaching marketing Ideal for flipped classrooms
97% match

The Practical Marketing Workbook: Over 250 exercises for teaching marketing Ideal for flipped classrooms

£40.14 27 Sep 2026
Strategic Marketing Management: Planning, implementation and control
97% match

Strategic Marketing Management: Planning, implementation and control

Routledge

£51.90 28 Aug 2026
Strategic Market Management
97% match

Strategic Market Management

Wiley

£66.14 12 Sep 2026
Marketing Planning Guide
97% match

Marketing Planning Guide

Routledge

£171.99 24 Sep 2026
Social Media Campaigns: Strategies for Public Relations and Marketing
97% match

Social Media Campaigns: Strategies for Public Relations and Marketing

Routledge

£37.61 10 Sep 2026
Fundamentals of Business Marketing Research (Foundation Series in Business Marketing)
97% match

Fundamentals of Business Marketing Research (Foundation Series in Business Marketing)

Routledge

£187.99 01 Oct 2026
Marketing Management: Text and Cases - Routledge
97% match

Marketing Management: Text and Cases - Routledge

Routledge

£128.97 02 Oct 2026
Business to Business Marketing: Relationships, Networks, and Strategies
97% match

Business to Business Marketing: Relationships, Networks, and Strategies

Oxford University Press

£44.99 17 Sep 2026
Strategic Marketing Planning: A Step-by-Step Approach
97% match

Strategic Marketing Planning: A Step-by-Step Approach

Routledge

£47.38 10 Sep 2026
Strategic Marketing Management - Theory and Practice
97% match

Strategic Marketing Management - Theory and Practice

Cerebellum Press

£72.55 03 Sep 2026
Marketing Management: Text and Cases
97% match

Marketing Management: Text and Cases

Routledge

£74.99 11 Sep 2026
Strategic Market Management: Global Perspectives
97% match

Strategic Market Management: Global Perspectives

Wiley

£47.11 09 Sep 2026