£128.72

Routledge Marketing Management: Text and Cases Textbook

Name: Routledge Marketing Management: Text and Cases Textbook
Brand: Routledge
Price: 128.8 GBP
Availability: InStock

Call Centre Management

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Description

Master the fundamentals of business growth with Marketing Management: Text and Cases by Routledge. This comprehensive resource provides step-by-step guidelines for successful marketing management, making it an essential tool for college and graduate-level students. Whether you are studying for a degree or looking to improve how you market a specific product or service, this volume offers practical guidance for any business type. This book integrates understandable marketing concepts and techniques with helpful visual aids, including tables, graphs, and exhibits. Written by three leading experts in the field, the content is organized into two distinct sections to meet a wide variety of professional and academic interests. The first section serves as an essential textbook to build your foundational knowledge, while the rest of the volume provides the practical application needed to succeed in modern markets.

Key Features

Expert guidance from three leading marketing management specialists to help you market any business effectively.

Designed for academic success at both college and graduate levels for students and educators.

Practical application for professionals looking to improve how they market specific products or services.

Clear integration of marketing concepts using useful tables, graphs, and exhibits for better understanding.

Two-section structure that accommodates a wide variety of academic and professional interests.

Step-by-step instructions to provide a clear path toward successful marketing management.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0789012332
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 19 October 2004
Listed Since: 09 December 2006

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Routledge Marketing Management: Text and Cases Textbook

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