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Routledge Marketing Management: Text and Cases - Routledge
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Description
Key Features
Marketing Management: Text and Cases combines textbook content with practical case studies across two sections for comprehensive learning.
Three leading marketing management experts provide authoritative guidance on developing and executing successful marketing strategies.
Tables, graphs, and exhibits throughout the book illustrate key concepts and make complex marketing principles accessible.
Designed for both college and graduate-level students as well as business professionals implementing marketing initiatives.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 0789012332
- Domain
- Amazon UK
- Release Date
- 19 October 2004
- Listed Since
- 09 December 2006
Barcode
No barcode data available
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