Global Marketing: Strategy, Practice, and Cases - Image 1

£59.99

Routledge Global Marketing: Strategy, Practice, and Cases

Name: Global Marketing: Strategy, Practice, and Cases
Brand: Routledge
Price: 59.99 GBP
Availability: InStock

MBA

It has never been this cheap. We have no record of a lower price.

£60 today · cheaper than every other day in the last 3 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 83 days · 83 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 83 days • 1 price levels

Days at Price

Price Analysis

Most common price: £60 (83 days, 100.0%)

Price range: £60 - £60

Price levels: 1 different prices over 83 days

Description

Global Marketing, 3rd edition, provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically and apply tools and techniques creatively in order to respond decisively within a fiercely competitive environment. Alon et al. provide students with everything they need to rise to the challenge: Coverage of small and medium enterprises, as well as multinational corporations, where much of the growth in international trade and global marketing has occurred; A shift toward greater consideration of services marketing as more companies move away from manufacturing; A shift from developed markets to emerging markets with more dynamic environments; A focus on emerging markets to equip students with the skills necessary to take advantage of the opportunities that these rapidly growing regions present; Chapters on social media, innovation, and technology teaching students how to incorporate these new tools into their marketing strategy; New material on sustainability, ethics, and corporate social responsibility―key values for any modern business; Short and long cases and examples throughout the text show students how these principles and techniques are applied in the real world. Covering key topics not found in competing books, Global Marketing will equip today’s students with the knowledge and confidence they need to become leading marketing managers. A companion website features an instructor’s manual with test questions, as well as additional exercises and examples for in-class use.

Key Features

New Store Stock

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 0367196093
Category: Books > Subjects > Business, Finance & Law > Reference & Education > MBA
Domain: Amazon UK
Release Date: 17 August 2020
Listed Since: 20 March 2020

Barcode

No barcode data available

Routledge Global Marketing: Strategy, Practice, and Cases

It has never been this cheap. We have no record of a lower price.

Price History & Forecast

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

Barcode

Similar Products You Might Like

Essentials of Marketing

Marketing Skills in Practice: Developing a Successful Marketing Career

Global Marketing - Wettbewerbsstrategische Erfolgsfaktoren und Konsequenzen

Essentials of Modern Marketing: Inaugural Pakistan Edition

Marketing and Globalization

Essentials Of Modern Marketing: Italy Edition

Global Marketing Management

Integrated Advertising, Promotion and Marketing Communications with MyMarketingLab, Global Edition

Marketing: Einführung in die Absatzpolitik (Betriebswirtschaftliches Grundstudium)

International Marketing: Sociopolitical and Behavioral Aspects

Globalization of Consumer Markets: Structures and Strategies

The Art & Science of Marketing: Marketing for Marketing Managers

Routledge Marketing Management: Text and Cases Textbook

A Very Short, Fairly Interesting, Reasonably Cheap Book About... International Marketing

Marketing Management: Text and Cases

Marketing Planning Guide

The Practical Marketing Workbook: Over 250 exercises for teaching marketing Ideal for flipped classrooms

Marketing Your Business: A Guide to Developing a Strategic Marketing Plan

International Marketing: Strategy and Theory

Valuepack: Marketing Management with Marketing Strategy Plus Business Students Handbook Plus Research Methods for Business Students

Business to Business Marketing Management: A Global Perspective