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Sage Publishing A Very Short, Fairly Interesting, Reasonably Cheap Book About... International Marketing

Name: A Very Short, Fairly Interesting, Reasonably Cheap Book About... International Marketing
Brand: Sage Publishing
Price: 81.0 GBP
Availability: InStock

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Conceived by Chris Grey, the Very Short, Fairly Interesting and Reasonably Cheap series offers an antidote to conventional textbooks. Each book takes a core area of the curriculum and turns it on its head by providing a critical and sophisticated overview of the key issues and debates in an informal, conversational and often humorous way. Looking beyond the usual colonial narrative of the subject, Amanda Earley encourages the reader to think reflectively and critically about overlooked aspects of International Marketing such as power relations, history, ethics, culture and politics. Examples are provided throughout with coverage of student-friendly brands such as Apple, Facebook and Google and their role in international marketing practices today. The author draws on history and the colonial era as well as illustrating the failure of American brands to break into other markets. There are also gritty, thought-provoking examples around racial divides in Asia and Australia. Need another "VSFI" book? Browse the series here

Product Specifications

Brand: Sage Publishing
Format: paperback
ASIN: 1526456869
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 02 August 2019
Listed Since: 07 February 2019

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Sage Publishing A Very Short, Fairly Interesting, Reasonably Cheap Book About... International Marketing

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It has never been this cheap. We have no record of a lower price.

Sage Publishing A Very Short, Fairly Interesting, Reasonably Cheap Book About... International Marketing

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

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Similar Products You Might Like

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